Creating engaging content is an excellent way to attract your audience’s attention and build brand loyalty. Many marketers prefer to use interactive content, such as videos, which encourage audience interaction and participation. For example, Dollar Shave Club uses interactive content to help customers locate the products they want. A full-service digital marketing firm, WebFX, offers several ways to create compelling content for your brand. We have collected some marketing ideas that we hope you’ll find helpful.
A popular guerilla marketing idea is projecting ads. This method of advertising is not completely illegal, but it has its pros and cons. You may want to check local laws before using a projector, but it’s an interesting way to spread the word. One example of a marketing idea that is controversial and questioned is holding up a railway bridge to promote a product. A simple way to do this is to add a location, pictures of the products, and respond to customer reviews. If a customer has been happy with your service for 30 years, offer to reward them with a gift card.
Social media contests are another great way to promote an e-commerce brand. Using hashtags to promote the contest can help spread the word about the contest and increase brand awareness. Contestants are encouraged to submit photos with captions based on a theme and a hashtag was used to spread the word. In addition to free products, host a contest that lets them create unique and creative content for your brand. These campaigns may not be as exciting as a contest, but they are effective ways to draw new customers.
One marketing idea that is both inexpensive and effective is offering free samples to influencers. Bloggers often have a PO box dedicated to press packages, so you can send your products to influencers for review. Influencers often follow brand guidelines and post photos of their children wearing the products. Then, they direct their followers to your site. For instance, the fashion brand The Tur-Shirt Company offered free products to parenting influencers. The influencers in turn shared the photos with their followers, thereby generating sales and publicity for the brand.
Marketing through live video is a great way to generate new business. You can broadcast your business through live videos, taking questions from the public via social media, or interviewing your top employees. Live video broadcasts are a great way to get new customers to learn more about your business and to become a resource for them. Developing partnerships is a must-do on the list of free marketing ideas. Find complementary businesses and partner with them to launch a joint project. This can be a short-term project or a long-term partnership.
When it comes to creating a marketing campaign, you need to think about the strategy and the execution. The planning phase of the campaign is crucial to success. As you plan your campaign ideas, you should know what steps are necessary for each step. Setting goals is essential. Goals must be specific, measurable, and achievable. A good campaign will be successful if it includes these three aspects. And remember that your marketing strategy needs to be measurable in order to be successful.