Before the show, you should develop a set of goals for your trade show promotion. It is essential to tie each of the trade show activities to the goals you’ve established, so that the results you get are as specific as possible. Using metrics will help you measure your success. This article will cover some of the most important metrics to measure before the trade show. It will also discuss how you can use these metrics to boost your business.
Facebook is a social network with more than 2 billion active users around the world. You can use this site to create a trade show page for your brand. You can also use your Facebook page to promote your event. To increase traffic, post videos that inspire your prospects to sign up for your newsletter or join your Facebook page. You can also upload pictures and videos to Facebook to encourage visitors to join your page. Make sure to tag visitors in these pictures to get more exposure.
YouTube is another social media site you should take advantage of. With over a billion people watching videos daily, Youtube has the potential to reach a much larger audience than you could have on your own. By creating shareable videos, you can capture the interest of your trade show visitors. Not only will they enjoy your video, but they’ll also share it with their friends. This strategy can help you gain a significant amount of traffic from your trade show booth.
Personalized communication is an effective way to build brand awareness. Email marketing is an effective way to promote your trade show, but sending out emails and personal letters is a better way to build your list. If you don’t have any money to spend, you can make use of the power of music to create a buzz. Personalized emails, newsletters, and customized letters are all effective ways to generate buzz and interest in your business. Additionally, you can host supplemental events such as a cocktail party or happy hour where attendees can drink and dine while visiting your booth.
During the trade show, you can record a video that showcases your booth and your product. The video will help your audience remember your brand. It will also increase the number of visitors you get. It will also give you more exposure. If your product is good, it will be remembered by your customers. If you want to make an impact, you need to be memorable and stand out from your competitors. You can get this done by making videos during trade shows.
The backbone of your pre-show campaign is email marketing and social media. While there isn’t time to build an email list and build a follower base, you can still promote your booth on social networks by offering one-on-one meetings on the trade show floor. If you’re not at the show, ask your business contacts to share the video on their social media profiles. Then, they will promote your booth for you and will be more likely to attend your booth.