Accurately measuring and optimizing marketing ROI isn’t just nice; it’s necessary for success. By setting measurable goals that align with business goals, marketers can better evaluate campaign performance and make
Data analytics is today’s number one tool for business planning, strategy and decision-making. Moreover, this technology plays a key role in assisting marketers to identify the most efficient marketing strategies
With global retail ecommerce sales projected to surpass $8 trillion by 2024, it is imperative for brands that sell online to implement effective marketing strategies to drive sales growth. Here
A key element of effective marketing communication is the use of customer feedback. Your customers’ opinions and comments can shape your company’s decisions and help you improve your products and
Social media is a powerful tool to increase your sales. It can be used to increase customer engagement, generate new leads, and increase brand authority. Creating a community on social
The creation of a marketing strategy requires careful consideration of the target market and the competition. The strategy must also identify the added value of the product or service, define
Marketing intelligence helps you understand what your audience wants and needs. By conducting surveys, you can shortlist your target audience. Marketing intelligence also helps you analyze competitors and improve your
If you are looking for a job that offers a good salary and plenty of career opportunities, consider digital marketing. With technology growing at a rapid rate, there is a
Did you know that your average consumer does not engage with your marketing campaign? Unless you’re targeting a millennial audience, you might not realize this. But your target audience does.
Creating engaging content is an excellent way to attract your audience’s attention and build brand loyalty. Many marketers prefer to use interactive content, such as videos, which encourage audience interaction
